Statistics show that it takes six to seven contacts before a business can turn a prospect into a customer. This is where email marketing becomes a critical part of the Company’s marketing efforts.
Email is consistently rated as the most popular and most used application on the internet. Indeed, some people only use email and do not browse the internet at all! Email is now the preferred primary means of business communication (ahead of telephone and postal mail).
42% of business users check their business email while on holiday
53% of business users check their email six or more times during the working day
34% of internet users check their email continuously throughout the day
96% of internet users' main reason for being online is email
There are over 450 million email boxes worldwide, with the number rapidly increasing.
Email marketing uses email as a communication channel with:
present customers
prospects
franchisees
The use of email marketing allows the Company to proactively communicate with our existing customers instead of passively waiting for them to return to our Web site or call you on the phone. Email marketing also allows the Company the opportunity to solidify existing relationships, initiate new ones and convert one-time website visitors into new members and long-term customers or contributors.
Email marketing does not mean spam, i.e. sending unsolicited email messages and/or newsletters without the recipients permission and is, instead, based upon gaining the recipient’s express permission to advertise.
Benefits of email marketing:
Allows the company to build brand interest and acquire new customers
Has a Return On Investment (ROI) higher than any other media (press, television, radio, direct marketing), according to the Direct Marketing Association research.
The response rate of opt-in email is 50 times greater than banner ads and 5 times greater than direct mail.
Allows the Company to monitor the email delivery result in real time, knowing the number of recipients and who opened the message and clicked its links.
Reaches approx.90% of the final result within 3 working days of the delivery, with a peak during the first hours of the first day for those who run Email Marketing actions at regular intervals.
Is easy to use.
Is fast; a study by Inverse Network Technology shows that 91% of email messages get to their final destination in 5 minutes, 5% in 30 minutes, 1% in 60 minutes and 3% in 12 hours.
Has an excellent cost/performance ratio.
Is reliable. The above mentioned study shows that in 95% of cases the users' access the Internet Providers services, to send and receive email messages, without the need to try a second time.
It allows you to quickly and easily identify undeliverable addresses and, therefore, to find a solution.
Email Marketing actions reach a Click Through (the ratio between the number of people who clicked on the message links and the number of people who received the email) of 8%.
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About Ormita
The Ormita Commerce Network spans 5 continents, with direct representation in more than 17 countries plus additional partnerships in a further 59 countries. The business allows companies to exchange goods and services on a reciprocal trade arrangement.
Some of our Websites
Ormita Commerce Network Australia – www.ormita.com.au
Ormita Commerce Network Canada – www.ormita.ca
Ormita Commerce Network India – www.ormita.co.in
Ormita Commerce Network Mexico – www.ormita.com.mx
Ormita Commerce Network New Zealand – www.ormita.co.nz
Ormita Commerce Network United Kingdom – www.ormita.co.uk
Ormita Commerce Network United States of America (USA) – www.ormita.com
For Licensee, Franchise and Partnership Enquiries please visit : www.ormitacorporate.com
